phi
is the first design system for the world of data analytics and AI.
Why is Phi unique?
Most design systems are used for designing internet and mobile apps. Fractal as an AI company, needs a
design system specifically for designing data analytics and AI solutions using PowerBi, HTML, Tableau
and Figma.
Who uses Phi?
Phi Design system is used by 4000 employees within Fractal.
Phi is not just used by our designers.
Phi is not just used by our designers.
Phi Experience Library
The Experience Library provides reusable UX controls, components and templates to craft simple and
consistent analytics applications.
Phi Research Toolit
Phi Design system is created to democratize design across a company of 4000 data consuslts. Phi is not
just used by our designers. It is used by our data consultants, scientists and engineers too.
Why did we call our design system 'Phi'?
Phi is the symbol for golden ratio - used in our design system to make things visually pleasing.
Phi is also an irrational number - metaphorically represents our irrational nature to make
decisions.
Phi helps to design for users making decisions with data.
Makers of
Phi
Getting your Design System Right, Forrester Report, 2020
Before creating a design system, Fractal's behavioral science and design team embedded itself in projects
to learn the challenges of applying design practices in an analytics and data science context. The Phi
design system's UX Library are accessible in Figma and also in tools that data analysts and business
analysts use, such as Power BI. The team knew that UX libraries don't matter much if the inputs to the
design process are flawed. This led to creating a “user research toolkit” as part of the design system,
which gives non-designers tools — akin to IDEO's Design Kit but for the analytical world — to better
understand users and clients first.
phi
is the first design system for the world of data analytics and AI.
Why is Phi unique?
Most design systems are used for designing internet and mobile apps. Fractal as an AI company, needs a
design system specifically for designing data analytics and AI solutions using PowerBi, HTML, Tableau
and Figma.
Who uses Phi?
Phi Design system is used by 4000 employees within Fractal.
Phi is not just used by our designers.
Phi is not just used by our designers.
Phi Experience Library
The Experience Library provides reusable UX controls, components and templates to craft simple and
consistent analytics applications.
Phi Research Toolit
Phi Design system is created to democratize design across a company of 4000 data consuslts. Phi is not
just used by our designers. It is used by our data consultants, scientists and engineers too.
Why did we call our design system 'Phi'?
Phi is the symbol for golden ratio - used in our design system to make things visually pleasing.
Phi is also an irrational number - metaphorically represents our irrational nature to make
decisions.
Phi helps to design for users making decisions with data.
Makers of Phi
Getting your Design System Right, Forrester Report, 2020
Before creating a design system, Fractal's behavioral science and design team embedded itself in
projects to learn the challenges of applying design practices in an analytics and data science context.
The Phi design system's UX Library are accessible in Figma and also in tools that data analysts and
business analysts use, such as Power BI. The team knew that UX libraries don't matter much if the inputs
to the design process are flawed. This led to creating a “user research toolkit” as part of the design
system, which gives non-designers tools — akin to IDEO's Design Kit but for the analytical world — to
better understand users and clients first.
